Greentouch Home was founded in 2014, but its management team has a long history of manufacturing experience. Greentouch Home’s founder, Jonathan Nussbaum, cultivated years of business relationships and expertise in the furniture industry. In 2014, he assembled a global management team with decades of experience in design, retail channel management, insourcing, and in logistics.
The continued mission of Greentouch Home is to produce premium on-trend designs that are attainable to all consumers, regardless of their budgets.
In 2020, the ED Ellen DeGeneres brand partnered with Greentouch Home to launch a collection of designer bathroom furnishings that echo Ellen’s distinguished style, values, and passion for all things home. They are available today, exclusively on Lowes.com and bath.edbyellen.com. Additional collections are scheduled to launch in Spring 2021.
In 2019, Greentouch Home announced that it has entered a multi-year partnership with global lifestyle design firm, Kathy Ireland® Worldwide (kiWW®), to develop bathroom vanities and storage, electric fireplaces, and several other categories.